Mayfair, London · Careers

Senior Sales Executive – Prime Residential, Mayfair W1

Join TAJ Real Estate at the heart of prime central London

TAJ Real Estate is an international, privately held real estate group advising HNW & UHNW clients, family offices, sovereign entities and blue-chip developers across London and key global markets. From our Mayfair headquarters, we are expanding our London residential sales team and are hiring an experienced Sales Negotiator to drive revenue in prime central London.

Role: Senior Sales Executive, Residential Sales (full-time, permanent, office-based in Mayfair W1 with PCL coverage).

Package: Competitive base salary (dependent on experience) + uncapped commission on completed transactions.

Reporting to: Sales Director

Start date: Immediate or by arrangement.

Prime central London · Residential sales

Senior Sales Executive

You will own relationships, drive instructions and manage the full sales cycle across Mayfair, Knightsbridge, Belgravia, St James's, Marylebone and wider PCL – supported by an international network of offices in Jordan, Türkiye, Qatar, Spain, Dubai and beyond.

Salary

£30,000 - £36,000.

OTE

£100,000+.

Apply now

The role: Senior Sales Executive

This is a business-generation, revenue-focused role for an experienced Sales Negotiator who can originate and close transactions in London’s prime residential market. You will manage the full sales cycle from initial valuation and market appraisal through to exchange and completion, acting as a trusted advisor to discerning sellers and buyers.

You will be expected to generate significant business from your own network and from proactive new business activity, prospecting, canvassing, referrals, relationship-building and events, rather than relying solely on inbound portal leads. You will shape your own pipeline and take ownership of revenues generated.

Working across Mayfair and wider PCL, you will deal with private clients, family offices and international investors. Many will engage with us through our offices in Jordan, Türkiye, Qatar, Spain, Dubai and other markets, giving you the opportunity to collaborate across borders, co-ordinate viewings and structure deals that span multiple jurisdictions.

This is not a volume-driven, transactional role. You will take a bespoke, advisory approach, preparing tailored strategies for each instruction, advising on pricing and positioning, curating off-market interest where appropriate, and ensuring every touchpoint reflects TAJ’s brand and service standards.

Snapshot

Full-time, permanent Sales Negotiator role based in our Mayfair W1 headquarters.
Residential sales focus across prime central London sub-markets.
End-to-end responsibility: valuation, instruction, marketing input, viewings, negotiation and progression.
Direct reporting line to the Sales Director / Head of Residential Sales.
Uncapped commission structure linked to your completed transactions.

Key responsibilities

You will be accountable for originating, managing and closing residential sales transactions across Mayfair and wider prime central London. Key areas of responsibility include:

Business generation & client acquisition

Generate instructions and sales opportunities from your own established London network, referrals and repeat clients.
Develop new business through targeted prospecting, canvassing and systematic follow-up with potential vendors and introducers.
Attend industry, private client and investor events to expand and deepen your network across London and key international markets.
Identify and nurture off-market and private treaty opportunities in line with client requirements and TAJ’s brand positioning.

Sales, negotiation & progression

Manage the full residential sales cycle from initial valuation and market appraisal through to exchange and completion.
Advise vendors on pricing, positioning and strategy, providing data-driven comparables and insight into current PCL dynamics.
Conduct high-quality viewings, presenting each property with confidence and aligning its strengths to buyers’ requirements.
Lead negotiations between parties to secure the best possible outcomes while maintaining long-term relationships.
Oversee transaction progression, liaising with solicitors, surveyors, lenders and other stakeholders to keep deals on track.

Relationship management & international collaboration

Build, manage and retain long-term relationships with HNW, UHNW and international clients across multiple cultures.
Collaborate with TAJ’s international offices in Jordan, Türkiye, Qatar, Spain, Dubai and other locations on buyer mandates and referrals.
Provide consistent, timely updates to vendors and buyers, ensuring they are fully informed at every stage of the process.
Act as an ambassador for TAJ at all times, upholding our standards of professionalism, discretion and service.

Market intelligence, marketing & compliance

Maintain up-to-date knowledge of London’s prime and super-prime residential market, including competing stock, new schemes and buyer trends.
Input into marketing strategies and campaigns for your instructions, working with our in-house and external partners on photography, videography and digital activity.
Use our CRM and technology stack effectively to manage your pipeline, activity and reporting to management.
Ensure all activity complies with relevant legislation and best practice, including AML/KYC and internal TAJ compliance procedures.
Provide accurate, timely reporting to your Sales Director on pipeline, revenue forecasts and key opportunities.

Who we’re looking for

This opportunity is designed for an experienced Sales Negotiator who can operate independently, build trust quickly and deliver results in the prime central London market.

Essential experience & profile

Minimum 3 years’ experience as a Sales Negotiator or Senior Sales Negotiator in London residential sales.
Proven track record of meeting or exceeding individual revenue and transaction targets.
Demonstrable ability to generate business independently, not solely reliant on portal or walk-in leads.
An existing network within London’s residential market, ideally including HNW and international clients.
Strong knowledge of the London market, with particular focus on prime central London sub-markets.
Exceptional negotiation, communication and presentation skills, both in person and in writing.
Ability to build and maintain relationships across different cultures and geographies.
Highly organised, able to manage multiple deals and stakeholders simultaneously without losing detail.
Self-motivated, commercially driven and comfortable with a degree of autonomy and entrepreneurial freedom.
Proficient with property CRM systems and major portals, and confident using technology to manage your day.
Professional, polished appearance and manner appropriate for HNW and UHNW client interaction.
Full, unrestricted right to work in the United Kingdom.

Desirable

These are not mandatory, but will be viewed positively in the context of the role and our client base:

NAEA Propertymark qualification, or currently working towards it.
Experience working with international, HNW and UHNW clients, family offices or institutional investors.
Additional languages – especially Arabic, Turkish or Spanish.
A well-developed network in prime and super-prime London, including introducers and advisors.
Exposure to off-market and private treaty transactions.
Strong understanding of AML/KYC requirements in UK residential transactions.
Full UK driving licence.

Culture & fit: is this you?

Beyond experience and network, we are looking for a particular mindset. You should be energised by responsibility, motivated by results and comfortable operating in a high-expectation, high-trust environment.

You might be the right fit if…

You have outgrown the structure, ceiling or culture of your current agency and are ready for more responsibility and earning potential.
You already have a strong London network and are known for originating your own instructions and buyers.
You are a natural business generator who enjoys building relationships and creating opportunities, not just servicing inbound leads.
You prefer complex, high-value transactions and long-term client relationships over short-term, high-volume churn.
You are relationship-led, commercially astute and comfortable advising HNW and UHNW clients with sophisticated requirements.
You think internationally and see the value in a cross-border platform with genuine global reach.
You are motivated by progression – seeing a clear path from Negotiator to Senior Negotiator, Associate Director and ultimately Director.
You hold yourself to high professional standards and take pride in delivering a premium, discreet service.

This probably isn’t for you if…

You rely heavily on portal leads and walk-ins and are not comfortable generating your own business.
You do not yet have a meaningful London property network or track record in residential sales.
You prefer very rigid corporate structures with limited autonomy and narrowly defined responsibilities.
You are primarily focused on quick wins rather than building sustainable relationships and repeat business.
You are uncomfortable working with international clients or coordinating cross-border transactions.
You need close, day-to-day supervision to perform and are not motivated by self-directed, revenue-linked performance.

Compensation, OTE & benefits

We are committed to rewarding performance properly. The package is designed to be highly competitive for experienced negotiators in the prime London market.

Core package

Competitive base salary, dependent on experience and track record.
Uncapped commission structure, paid as a percentage of completed transactions.
Clear, transparent commission framework aligned with personal revenue performance.
Annual salary and performance review, with the potential to adjust base and commission in line with results.

Benefits & platform

Prestigious Mayfair W1 office address and environment.
International referral pipeline from our offices in Jordan, Türkiye, Qatar, Spain, Dubai and other markets.
Structured career progression path: Negotiator → Senior Negotiator → Associate Director → Director.
Support for relevant professional qualifications and CPD, including NAEA Propertymark.
High-quality marketing support across photography, videography, digital campaigns and collateral.
CRM and technology infrastructure designed for prime residential business and cross-border collaboration.
Regular market briefings, training and access to selected industry events and hospitality.
Supportive, collaborative culture with regular access to the Sales Director and wider leadership.
Opportunities to work on cross-border transactions and international mandates.
Holiday entitlement and core benefits in line with industry standards.

Location: Mayfair W1, at the centre of PCL

This role is based from our Mayfair W1 headquarters – one of London’s most prestigious addresses and a natural hub for private clients, family offices and international investors. From here, you will cover Mayfair and wider prime central London, including Knightsbridge, Belgravia, St James’s, Marylebone and other core sub-markets.

The role is office based, reflecting the importance of collaboration, in person client interaction and proximity to key stakeholders. Naturally, flexibility is required for viewings, meetings and events across London, and you may be asked to travel internationally from time to time in connection with specific clients or projects.

How to apply

If this opportunity resonates with your experience and ambition, we would welcome your application.

What to expect:
We review every application personally. Shortlisted candidates will typically be invited to an initial conversation, followed by a more detailed interview. As part of the process, we may explore your market knowledge, approach to business generation and examples of past transactions in prime central London.

Please note that TAJ Real Estate is not engaging recruitment agencies for this vacancy. We welcome direct applications only.

Ready to take the next step?

If you recognise your own profile in this description and are serious about growing your prime London career on an international platform, please click below to Apply now.

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TAJ Real Estate UK

Part of the TAJ Real Estate International Group